贵酿酒业革新消费者体验以高标准范式成就“中
2019-07-06 17:15
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  对于中国白酒行业而言,如何开展以消费者体验为核心的创新,是业内一直在研究的难题。

  在中国,白酒历史悠久。但“中国白酒国际化”和“创新思维”相比,还需进一步提升。国际酒种有众多的品类和品牌在中国市场风生水起,这主要得益于其以“消费者为中心”的先进经营理念,而非以“自我为中心”。

  在今天的白酒行业,“以消费者体验为中心”正在被一家新派酱香白酒企业以创新的方式进行解读并付诸实施。这家酒企就是贵酿酒业。

  对于中国白酒行业来说,自2019年6月18日始,极有可能会因为贵酿酒业的中国高标准酱酒体验店的正式启航而不再平静。

  为何称之为“中国高标准酱酒体验店”?体验店启航为何将在中国白酒行业引导新风向?

  据知情人介绍,“中国高标准酱酒体验店”是贵酿酒业精心打造的品牌体验店,目前已在上海陆家嘴完成了首店开业。

  一、体验店位于国际化地标陆家嘴,且与极负盛名的“三大神器”毗邻,是新增打卡地之一;

  二、由国际知名设计大师Peter Ippolito及其团队精心设计,具备国际化高水准的艺术基因,会给予消费者美好的艺术享受;

  五、店内运营和管理体系采用国际化标准流程,在白酒行业尚属首例,体验感非比寻常。

  “中国高标准酱酒体验店”以“给消费者提供更纯粹的高标准酱香白酒体验及其文化体验”为宗旨,不主动掺杂任何关于产品销售的功利性元素。简单的说,贵酿酒业致力于把酱香白酒体验做成一种文化,再把体验文化做成贵酿的品牌文化;让消费者以体验为本,在体验中认同高标准酱酒的高品质,最终成为贵酿品牌的忠实铁粉。

  据现场体验发现,这家纯体验式品牌体验店,在白酒业确实与众不同。在靓丽且具有丰富酱香白酒知识的品鉴专员的陪同下,笔者亲身体验了一次高标准尊享之旅,着实发现了众多令人惊喜的亮点:比如,体验店外形像是一片片金黄色起伏不断的梯田,店内上方悬挂着雪白的形似瀑布式的帘幕,消费者犹如进入了一幅美轮美奂的贵州山水意象国画之中。

  在体验店内,消费者可以深入了解贵酿酒业的历史根源,以及传承了十六代、有近三百年历史的12987酱香古法工艺;可以品赏到贵十六代等中国高标准酱酒美妙绝伦的香与味,在休憩的闲暇里慢慢享受唇齿间的陈香馨逸和酱香幽雅。此外,消费者还可以根据个人喜好和意愿在现场定制专属的中国高标准酱酒,用以珍藏或馈赠亲友。

  贵酿酒业总裁高利风女士表示,贵酿贵十六代开创了“中国高标准酱酒”的典范,中国高标准酱酒体验店也旨在打造“国际化、现代化、时尚化”的范式,把中国酱酒的体验文化做成高标准范本,为传统白酒行业增添新的活力和新的发展动能,致力于为中国白酒打开国际市场的大门做出微薄贡献。

  在中国的白酒企业中,贵酿酒业是革新消费者原有体验的一家企业,不仅在酱香品质方面不断精益求精,而且以“消费者体验”为核心不断作为,创新消费者体验方式。

  据业内人士介绍,贵酿是一家新兴酒企,在经营上一扫传统白酒行业的积弊。在发展过程中,始终秉承“消费者至上”的理念,每时每刻都在思考如何为消费提供更优质的产品并为此付出行动。这一点,我们从贵酿酒业以超越行业传统思维去构建五大高标准酱香白酒品质体系就能略窥一二,这五大高标准分别是:

  一、产区要求高:贵酿产品的生产聚焦在茅台镇酱香核心产区内,而且严格控制质量标准。

  二、酿造工艺高:贵酿严苛遵循十六代传承的12987酱香白酒酿造心法,将30道工序165个环节的执行标准最高化,以保障每一滴酱香原酒的高品质。

  三、原酒质量高:贵酿仅采用海拔800米以上的红缨子糯高粱和发酵充分的端午曲,配以赤水河河心水,精心酝酿。每一滴酒液,均采用“量质摘酒法”,掐头去尾,仅用七轮次酒中的“三四五”三道酒心为基酒,品质更胜一筹。

  四、大师标准高:贵酿酒业的品酒师团队,是国家级酿酒大师领衔的高标准团队,对产品质量进行严格把关,以保证每一滴酒体品质卓绝。

  五、储藏环境高:贵酿基酒只存放在茅台镇酱香核心产区内,在常期恒温恒湿的自然生态环境下,每一滴酒都在特制陶坛内自由呼吸,更有益于酒体老熟生香;且存放周期足,每一滴基酒100%年份保真。

  贵酿酒业表示,贵酿是创新型的新派酱香酒企,但对酱香白酒这一集聚中华智慧的结晶,永远“心存敬畏”。开创“中国高标准酱酒”体系,一方面是源于对传统文化的极致认同和永续坚守;另一方面是基于“不忘初心、以消费者为中心”理念的有效落地。

  据了解,“酿需循天时,材当不吝贵,工须不辞烦,酒必数年藏,另须老酒调,酒业方长久”,这是贵酿酒业的祖训。贵酿人世代坚守这一传承,以此为基础,才会有品质优异的“中国高标准酱酒”的面世,才能为消费者带来“品质体验”的升级。

  “这是一座中国酱香白酒现代化的艺术殿堂,以体验为本,近乎做到了满分”参观过体验店的消费者如此表示,他们经业内人士推荐而专程来打卡体验。可见,高标准酱酒和高标准酱酒体验店实实在在地为消费者带来了愉悦的体验享受;这对中国白酒业来说,也是一个伟大的、里程碑式的创变之举;这一切的背后是贵酿人代代坚守的高标准匠心精神。

  贵酿酒业前身,是乾隆年间诞生于茅台镇的民间酒坊,自创立起就秉承比同行品质更高的酿酒理念,严格到每一个酿酒工序和环节的作业质量都必须超出同行,只为酿造更优质的高标准酱酒给世人赏鉴。且酿酒心法和品控标准作为顶级机密,内部私授,已传承十六代。十六代高标准酿酒心法,是贵酿酒业坚守酱香文化传承和集酱香文化大成于一身的最好见证。

  白酒业内权威人士表示,酱香白酒是中国白酒高价值典范,也一直是中国白酒文化国际化的先行者。酱酒国际化,是酱香白酒本身的自信、是中国白酒文化的自信、更是中国文化的自信。但如何让白酒文化在国际上发扬光大,实现通行世界的巨大辉煌,需要白酒业所有企业的共同努力。作为中国白酒一员,贵酿酒业的企业愿景恰好是“中国酿·世界香”,中国高标准酱酒体验店正是秉承这美好又艰巨的使命而启航,更是展现了贵酿人的雄心与抱负。

  可见,贵酿酒业必定将“永远不忘初心、永远坚守高标准”,以积极开放的心态“拥抱世界、开拓进取、自信前行”,以高标准体验范式让中国高标准酱酒香飘世界、生生不息。

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